Fast Food Pricing



Awhile ago, Taco Bell began a campaign marketing the "Beefy 5-Layer Burrito" for just 89 cents. The local Taco Bell was participating at first, but after just a couple of weeks, you could hear the commercial on the radio in your car, immediately walk into the Taco Bell, and find that somehow $0.89 had turned into $1.29. Lame.

Now T-Bell has introduced four $2 meals that include a drink and a bag of Nacho Cheese Doritos. One of the meals is a Gordita Supreme.

The normal menu price for a Gordita Supreme? $2.09.

By paying 9 cents LESS, you can also get a drink and a bag of chips. I wonder if, when a customer orders a gordita, the cashiers are allowed to suggest paying almost a dime less and getting a free drink and chips? I doubt it.

Another interesting pricing example is the Cherry Pie at McDonald's. A Cherry Pie is 99 cents. But if you go ahead and buy two of them, the price only jumps up to $1. For just a single penny, a person can double their Cherry Pie-ness.

Pie-ness. 😛

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7 Comments »

  1. spudart (897 comments) said,

    I often buy the $1.29 hamburger at McDonalds even though the McDouble is available for $0.99.

    July 2, 2010 @ 9:59 am


  2. sparx (887 comments) said,

    Order the McDouble without cheese. And throw away a meat patty if you don't want two.

    Use their odd pricing to your advantage!

    July 2, 2010 @ 10:05 am


  3. Cactus Joe (98 comments) said,

    Don't you just love the concept of "value adding" to food?

    July 3, 2010 @ 5:00 pm


  4. unlikelymoose (375 comments) said,

    I order the McDouble, eat both patties and the cheese. I don't like using the term "patty". Sounds weird.

    July 6, 2010 @ 8:29 am


  5. sparx (887 comments) said,

    "Meat chunks"?

    July 6, 2010 @ 8:32 am


  6. unlikelymoose (375 comments) said,

    "meaty meaty goodness in my tummy"

    July 7, 2010 @ 8:22 am


  7. spudart (897 comments) said,

    I like to eat McDonalds outside.

    September 26, 2010 @ 9:25 am


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