– Win a free iPad 2 from Taco Bell?

The last time I visited Taco Bell I was given a flyer to take their survey and win an iPad 2.

There are 2 things that jumped out at me:

  1. is a great domain name. It's short (relatively) and to the point, it rhymes(!), and it's super easy to remember. They could have gone with "telltacobell" which still has all the characteristics I just listed, but "tellthebell" has a better rhythm to it – it's obvious that someone on Taco Bell's advertising team can actually think outside the box (or bun, in this case). (much better than walgreen's
  2. an iPad 2? Didn't Apple just release the New iPad? The prize, while still cool, seems a bit dated. Is the second place prize a 1990 Honda Accord?

What do you think? Leave your comments below.

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Fast Food Pricing

Awhile ago, Taco Bell began a campaign marketing the "Beefy 5-Layer Burrito" for just 89 cents. The local Taco Bell was participating at first, but after just a couple of weeks, you could hear the commercial on the radio in your car, immediately walk into the Taco Bell, and find that somehow $0.89 had turned into $1.29. Lame.

Now T-Bell has introduced four $2 meals that include a drink and a bag of Nacho Cheese Doritos. One of the meals is a Gordita Supreme.

The normal menu price for a Gordita Supreme? $2.09.

By paying 9 cents LESS, you can also get a drink and a bag of chips. I wonder if, when a customer orders a gordita, the cashiers are allowed to suggest paying almost a dime less and getting a free drink and chips? I doubt it.

Another interesting pricing example is the Cherry Pie at McDonald's. A Cherry Pie is 99 cents. But if you go ahead and buy two of them, the price only jumps up to $1. For just a single penny, a person can double their Cherry Pie-ness.

Pie-ness. 😛

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