Amazon testing a new design?



…on just me? No one I've asked seems to be seeing this. I wonder how large of a group they're testing it on.

The orange and blue theme seems to have been replaced with a cleaner looking grey theme. The left category navigation bar has been replaced with a drop-down menu which expands further to the right depending on the category hovered over.

I'm attaching 3 screenshots, one of the entire new layout, a closeup of the drop-down, and a screenshot of the old layout (I don't get the new one if I open amazon in Chrome, just Firefox)

New layout:

Drop-down:

Old layout:

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6 Comments »

  1. spudart (897 comments) said,

    good! new design. amazon needs it. They wield a ton of power, they need to optimize and leverage what they have more. For instance, they could be a social media giant, if they had more of a sense of community.

    Seeing Amazon change their design is a step in the right direction to acknowledge they can change. I hope that change goes deeper.

    August 30, 2011 @ 10:42 am


  2. unlikelymoose (375 comments) said,

    Did you see Target completely redesigned their site? It follows a similar approach of simplifying.

    September 26, 2011 @ 8:08 am


  3. Adam Nash Hartley (1 comments) said,

    I still like the two designs.

    February 29, 2012 @ 9:04 pm


  4. sparx (887 comments) said,

    Yeah.
    I was really starting to get used to the "new" design, but then it went away.
    I guess they were done using me as a guinea pig.
    Hopefully it gets rolled out eventually (or a similar redesign).

    February 29, 2012 @ 9:15 pm


  5. David Pirce (1 comments) said,

    I'm seeing the new Amazon layout in Chrome on Windows, but not in Chrome on Linux. Firefox and Internet Explorer on Windows show the old layout. I found this posting since I was searching around to see if anyone else is seeing the new Amazon layout.

    March 27, 2012 @ 6:04 pm


  6. sparx (887 comments) said,

    I forget when I "lost" the new design… I think I only saw it for a few weeks, so probably in October or November.
    I was kinda excited when it popped back up last week – but only in Chrome (on Win7). I just tested in Firefox and it's showing the old design.

    March 27, 2012 @ 6:45 pm


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