Mtn Dew?

Mtn Dew (Mutton Dew?!)
Hey Pepsi, what gives? The Mountain Dew labeling has had some stylistic changes over the past few years, including the previous font choice (which I wasn't big on at first, but I'll admit that it grew on me) – but never has it changed its name. Mtn Dew? Mutton Dew? What is that?

"Mtn" reaks so much of an attempt by marketing to "be hip" and "in with the twitter crowd" (I imagine that's how people that have no clue speak), that it comes off as exactly the opposite. "Mtn" is the hip-equivalent of an 80-year old man trying to skateboard down a railing.. and like his actual hip, it's broken. Lame.

The pointy mountains in the design are kind of neat, but there are too many of them and they look too similar.. they look too repetitive, and uninspired. The entire re-design just looks lazy.

Why not just drop the whole "Mountain" and call it "Dew"? Or is this part of a larger plan to rename "Pepsi" to "Psi", because 3 lettered words are cool?

I guess it's time to go and get a Mutton Dew from the vending machine now. *sigh*

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  1. icantbelievethis said,

    I don't think MTN Dew intended MTN to mean this: The acronym for "Milk them Nipples" source:

    And the fact that "Dew" comes after "Milk them Nipples" that means their beverage is called "Milk them nipples dew"

    March 25, 2009 @ 1:34 pm

  2. spudart said,

    MTN is the code for the Baltimore, MD Martin Airport.

    It's AIRPORT DEW! mmmmm, gimme some of that Airport Dew!

    March 25, 2009 @ 1:42 pm

  3. unlikelymoose said,

    I agree with everything you said. drop the mountain. drop the mtn. just go with DEW. And there's way too many pointy mountains on that can. They're trying to build a sense of drama and it's lost with the multitude of mountains.

    March 27, 2009 @ 7:36 pm

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